UX and UI basically stands for User experience and User Interface Design respectively. These two are what usually make up the web design or app design phase of a website or an application development project. When utilized very well only when needed and in a moderate way, they can generate more business leads and sales due to how they engage a user as he or she interacts with the application.

User experience (UX) design focuses on the feel of an application. That is, on creating appealing and engaging user experiences for web, android or windows applications. Such experiences involve the usage of techniques like parallax scrolling, animations, application responsiveness to different device screens, hover effects, sliders etc. On the other hand, user interface (UI) design focuses on the look of an application. That is, on creating app layouts, graphics design, wire frames, color themes etc in line with a brand’s goals and objectives.